Key Non-Combustible Products
Bitumen can be transformed into high-value products beyond fuel, powering industries worldwide
Asphalt Binder
AAC will produce a full range of Performance Grade asphalt binder products, including standard and modified grades.
Carbon Fiber
Our strategy includes a focus on carbon fiber feedstock as a market, leveraging our existing production capabilities to expand.
Meet The Team
Erik Marthinsen
Chief Executive Officer
In his role as CEO, Erik is responsible for setting the vision for the company, overseeing the overall operations, strategy, and direction of the organization. Erik is a results-focused professional offering 20 years of experience in project planning, execution and business development. He has founded several companies in the consulting, technology, retail, food services and investment sectors.
Meet The Team
In his role as CEO, Erik is responsible for setting the vision for the company, overseeing the overall operations, strategy, and direction of the organization. Erik is a results-focused professional offering 20 years of experience in project planning, execution and business development. He has founded several companies in the consulting, technology, retail, food services and investment sectors.
Alfred has 50 years' experience in Alberta oil and gas. Over the last 4 years, Alfred has shifted his focus to reposition Alberta bitumen for Bitumen Advanced Material use case for the sustainability of the industry to support emission reduction goals.
Randy has over 40 years of technical and executive management experience in the oil and gas industry working in public and private companies with exposure both as a producer and a service provider. He founded, built, and sold two junior oil and gas companies, built and sold a successful asset management business and now focuses on opportunities to build a sustainable future for the oil and gas industry.
In his role as CEO, Erik is responsible for setting the vision for the company, overseeing the overall operations, strategy, and direction of the organization. Erik is a results-focused professional offering 20 years of experience in project planning, execution and business development. He has founded several companies in the consulting, technology, retail, food services and investment sectors.
VALUE PROPOSITION
We create value through high-performance asphalt binders that reduce maintenance costs and environmental impact
Our Development Strategy
Product Development & Innovation
We focus on verifying the most suitable Alberta bitumen feedstock for producing target binder grades while developing a portfolio of performance-grade asphalt binders that meet modern specifications. In addition, we are exploring specialty carbon-conscious derivatives, including carbon fiber precursors and advanced composites, as emerging secondary markets. Our approach is strengthened through collaboration with industry experts, universities, and government partners to validate product performance under diverse operating conditions.
Technology & Process Advantage
Our small modular facilities combine low capital intensity with a near-zero emission profile through electrification, reduced operating temperatures, and minimal water use. The process maximizes the conversion of Athabasca bitumen into high-yield binders that retain the value of long-life molecules. By integrating circular economy practices, we ensure that byproducts are efficiently utilized, minimizing waste and reducing logistics-related emissions throughout production.
Environmental Transition
We eliminate high-carbon refining steps to achieve near-zero facility emissions and substantial lifecycle CO₂ reductions. Our products are marketed as sustainable “green road” materials that extend road life and reduce the frequency of repairs, contributing to long-term infrastructure resilience. Through alignment with Canada’s carbon pricing framework and international environmental standards, we further enhance sustainability while fostering Indigenous and community partnerships that support shared economic growth and skills development.
Intellectual Property
We protect our proprietary process designs and modular equipment through patents, trade secrets, and specialized technical know-how. This comprehensive intellectual property strategy safeguards our innovations, strengthens defensibility, and secures long-term competitiveness. By continuously refining our technology and preserving critical process knowledge, we maintain a leading position in sustainable asphalt and bitumen innovation.
News
Check back soon! Our News section will feature exciting updates on our projects, partnerships, and progress toward building sustainable asphalt binder products for the market.
